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You all know very well that in today’s rapidly competitive world, it has become very important to give a different identity to any business; hence, the best way to achieve this is through trademark search. A trademark is simply a signal of identity consisting of a design or expression that makes one product from a specific source distinct from another.
Therefore, before registering a trademark, it is very important to search for it first. This procedure helps a lot in ensuring that your desired trademark is already available in the market and the trademark is not being infringed by any other existing trademark.
This article brought to you by Blacktie Legal Services India LLP provides a comprehensive guide to your trademark search, highlighting its overall importance and all the steps.
What is a trademark search?
A trademark is a type of symbol, word, phrase, logo, or combination thereof that is legally registered to represent only a company or organization. Trademarks are also seen as intellectual property because it is a very basic form of property that gives each owner an exclusive right to use their goods or services.
Importance of trademarks
There are many reasons why trademarks are very important in the world, which we have mentioned below:
There are many reasons behind why a trademark is conducted, which we have explained very well below:
Avoid Legal Issues
The biggest reason to do a trademark search is to avoid all kinds of legal disputes, as registering a trademark similar to an existing trademark can lead to many legal problems. This could result in much more expensive litigation and possible rebranding.
Ensure Uniqueness
The holistic process of trademark search ensures that your desired trademark is unique and has not been copied from anywhere. That’s why this special distinctiveness in your trademark is so important to create a strong brand identity and avoid consumer confusion.
Save time and money
By doing a trademark search early in the branding process, businesses can easily save a lot of time and resources. Also, it can be very easy to prevent a government rebranding effort and legal fees before applying for registration.
Various types of trademark searches are crucial to know before conducting a trademark search which we have mentioned below:
Preliminary Search
Preliminary search is also known as knockout search, which is also seen as a basic search for checking apparent contradictions. Inside this, all those databases and all the resources have to be searched so that any trademark can be identified. While not exhaustive, it provides an initial indication of potential issues.
Comprehensive Search
An exhaustive search is considered more thorough than an initial search, and it involves searching various databases including national and international trademark registries, trade directories, and all Internet resources. So, the main objective of this search is to identify any potential conflicts as quickly as possible.
Common Law Search
Common law trademarks are those that are never registered but are protected based on their use in commerce. Conducting a common law search includes checking business directories, trade publications, online marketplaces, and other sources to identify unregistered trademarks.
The overall procedure to conduct a trademark search involves several steps which we have outlined below in a concise manner Blacktie Legal Services provides you exact point of view:
The first step in a trademark search is to clearly define your trademark. This involves deciding on the exact words, design, and elements that will be used to create the trademark and ensuring that the mark is distinctive and not generic or descriptive.
Mostly all trademarks are classified under different classes depending upon the type of goods or services associated with the trademark. The nice classification system which is international in nature divides trademarks into 45 different classes. Therefore, the important classes for trademark search must be determined so that the correct search can be done.
You can start with an orientation search to check for any obvious conflicts. You can search some of the online databases available such as India’s IP India, European Union Intellectual Property Office (EUIPO), World Intellectual Property Organization (WIPO), etc.
For a more extensive search try professional trademark search services or consult the trademark search databases that provide more options. These databases can include:
To solve such a conflict of interest, one needs to carefully review the search results for any sign of such a conflict. They are established when trademarks are similar in terms of look, sound being phonetically similar, or mean substantially the same. It is possible to focus on the types of goods or services that correlate with each trademark and the geographical location of the trademark usage.
The best way to search for unregistered trademarks is to conduct a common law trademark search. This includes browsing through online marketplaces, social media platforms, business listings, and other areas where businesses are likely to be operating without registering for a trademark.
Trademark search and analysis is not always easy and can be time-consuming. Hence, it is highly recommended that you consult the professionals at Blacktie Legal Services India LLP for trademark search help, as they work professionally.
There are a lot of tools and resources required to search for a trademark, and it is very important to know about them, so we have mentioned all the tools and resources concisely:
Online Databases
There are several online databases for trademark information. Some of the key databases include:
A trademark search is a very important aspect of the overall process of trademark registration. The trademark helps all businesses avoid any legal hassles by guaranteeing sound music and saving time and money. So by following a systematic approach and using all the available tools and resources, you can also have a very effective trademark search for your business.
At Blacktie Legal Services India LLP, we are well aware of how important a role a trademark plays in building a strong brand identity. That is why our legal lawyers are here to help you sort out the complexities of trademark search and registration.
For more information and help regarding trademark search and registration, feel free to contact Blacktie Legal Stock India LLP, as we will fully assist you in protecting your brand and achieving lasting success in your endeavors.
Blacktie Legal Services India LLP offers a range of services related to trademark search to ensure comprehensive protection for their clients’ intellectual property. Some specific offerings include:
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