By:- B.T Team

Image Credit:- Google

It's a Bit Difficult  to Say Eternal' Zomato's  Name Change!

Zomato's New Identity

Zomato has officially rebranded its parent company to Eternal Limited, reflecting its expansion beyond food delivery.

Four Pillars Under Eternal

Eternal now encompasses four major businesses: Zomato (food delivery), Blinkit (quick-commerce), District (live events), and Hyperpure (kitchen supplies).

Internal Use Since 2022

The name "Eternal" has been used internally within the company for over two years before its public announcement.

Stock Ticker Update

Along with the name change, the company's stock ticker will transition from ZOMATO to ETERNAL.

New Corporate Website

Eternal's corporate website will shift from zomato.com to eternal.com, aligning with the rebranding.

Zomato App Remains Unchanged

Despite the corporate rebranding, the Zomato app and its services will continue under the same name, ensuring user familiarity.

Inspiration Behind 'Eternal'

The name "Eternal" signifies the company's vision to create lasting value and impact across its diverse ventures.

Blinkit's Rapid Growth

Blinkit, Eternal's quick-commerce arm, has significantly contributed to the company's recent growth, attracting increased investor interest.

Overcoming Initial Skepticism

The acquisition of Blinkit in mid-2022 faced initial investor skepticism, but its success has validated Eternal's strategic direction.

District: A New Venture

District, Eternal's live events business, aims to revolutionize the events industry by integrating technology and user engagement.

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