A trademark is a very essential tool in protecting business brand identity. It distinguishes a company’s goods or services from others, provides legal protection, and ensures that consumers know the authenticity of a brand. Due to their nature, form, and purpose, there are top 25 types of trademarks. All of which will be explained to you in great detail in this blog post.
- What is the Trademark?
- What are the Top 25 Types of Trademarks?
- Certification Mark
- Collective Mark
- Sound
- Shape Mark
- Product Mark
- Service Mark
- Pattern Mark
- Colors
- Descriptive Mark
- Fanciful Mark
- Trade Dress
- Word Marks
- Logos and Symbols
- Arbitrary
- Suggestive
- Device Marks
- Motion Mark
- Trademark
- Unconventional Trademarks
- Figurative Mark
- Hologram Mark
- Series Marks
- Shape of Goods
- Combination Marks
- Trademark Application
- What are the 4 Functions of Trademark?
- What is 7 of the Trademark Act?
- How Many Classes Are There in Trademark?
- Is A Patent a Trademark?
- In Conclusion
- FAQs
What is the Trademark?

A trademark is considered an identity element that is any symbol, name, word, phrase, term design, or any combination of these used by companies or individuals to identify products or services or to differentiate them from others.
Trademarks are marks that identify the source of goods or services to consumers; therefore, their distinctiveness is essential. A trademark can be in the form of a logo, brand name, tagline, color, or even a unique sound.
Trademark registration provides legal protection to a business against exploitation of the same or confusingly similar mark by others. It builds brand recognition, trust, and goodwill in the market.
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What are the Top 25 Types of Trademarks?

We have mentioned all the names of the top 25 types of trademarks in an excellent manner below and after that, I am also providing excellent information about all of them:
- Certification mark
- Collective mark
- Sound
- Shape mark
- Product mark
- Service mark
- Pattern mark
- Colors
- Descriptive mark
- Fanciful mark
- Trade dress
- Word marks
- Logos and symbols
- Arbitrary
- Suggestive
- Device marks
- Motion mark
- Trademark
- Unconventional trademarks
- Figurative mark
- Hologram mark
- Series marks
- Shape of goods
- Combination marks
- Trademark application
Certification Mark
A certification mark certifies that a product or service meets certain standards such as quality, content, or origin. It does not reveal the manufacturer but will ensure that the standard set has been met.
- Example: The “Woolmark” symbol means genuine woolen products.
Certification Mark is the 1st type among types of trademark and also a very important one.
Collective Mark
Collective mark A collective mark is applied by members of an association or organization to indicate that the product or service released emanates from a collective organization, such as a union or cooperative.
- Example: The mark used by chartered accountants in India.
Collective Mark is the 2nd type among types of trademark and also a very important one.
Sound
Sound mark A trademark in which a distinctive sound is uniquely associated with a brand or product.
- Example: The Intel jingle is a sound mark.
Sound is the 3rd type among types of trademark and also a very important one.
Shape Mark
Shape mark A particular shape of a product or its packaging in which it is recognized as representing the brand.
- Example: The shape of a Coca-Cola bottle.
Shape Mark is the 4th type among types of trademark and also a very important one.
Product Mark
A product mark is a trademark that uniquely identifies a particular product and distinguishes it from other products of the same kind.
- Example: The “Apple” mark for Apple.
Product Mark is the 5th type among types of trademark and also a very important one.
Service Mark
Servicemark is the identification of the services offered by any company, which distinguishes them from others. It is just like a product mark, but it refers to the service rather than the goods.
- Example: “FedEx” logo for courier services.
Service Mark is the 6th type among types of trademark and also a very important one.
Pattern Mark
A pattern mark is a trademark associated with a pattern used on products that can serve as a trademark if it is unique and distinguishes the product from others.
- Example: Burberry checkered pattern.
Pattern Mark is the 7th type among types of trademark and also a very important one.
Colors
The color mark consists of one or more colors that uniquely identify a product or service. It should be associated with a particular brand and should not be generic.
- Example: Distinctive purple color used by Cadbury.
Colors is the 8th type among types of trademark and also a very important one.
Descriptive Mark
A descriptive mark directly describes some feature or quality of the product or service. In general, it has no distinctiveness unless it acquires secondary meaning.
- Example: Best Buy for electronics retail.
Descriptive Mark is the 9th type among types of trademark and also a very important one.
Fanciful Mark
A fanciful mark is a made-up or invented word that has no meaning, other than to identify a brand.
- Example: Kodak for photography-related products.
Fanciful Mark is the 10th type among types of trademark and also a very important one.
Trade Dress
Trade dress refers to the overall appearance that characterizes a product or its packaging, meaning the size, shape, color, texture, and design.
- Example: The layout of an Apple store.
Trade Dress is the 11th type among types of trademark and also a very important one.
Word Marks
A word mark is a word mark that consists solely of text or words that identify a brand. It protects the words no matter how they are displayed.
- Example: “Google” for the search engine company.
Word Marks is the 12th type among types of trademark and also a very important one.
Logos and Symbols
A logo or symbol is an image or icon that can be used to symbolize a product or brand. These are the most common types of trademarks.
- Example: The swoosh logo of “Nike”.
Logos and Symbols is the 13th type among types of trademark and also a very important one.
Arbitrary
An arbitrary mark uses ordinary words that may not even have anything to do with the product or service they represent in order to make the mark distinctive.
- Example: “Apple” computers.
Arbitrary is the 14th type among types of trademark and also a very important one.
Suggestive
The indirect implication of a suggestive mark indirectly promises an attribute of the product or service and requires the consumer to deduce the implication.
- Example: “Netflix” suggests an association with the Internet and movies.
Suggestive is the 15th type among types of trademark and also a very important one.
Device Marks
A device mark is a trademark that consists of a graphic image or design without using words. These marks represent visual symbols for a particular brand.
- Example: The “Mercedes-Benz” star motion mark is a moving image or animation that identifies a brand.
Device Marks is the 16th type among types of trademark and also a very important one.
Motion Mark
This is a type of trademark that involves special motion of the mark.
- Example: The opening animation of the “20th Century Fox” logo.
Motion Mark is the 17th type among types of trademark and also a very important one.
Trademark
A trademark is any symbol, name, word, logo, or other device that identifies and distinguishes products or services from others. It gives the brand legal protection.
- Example: “Coca-Cola” is a trademarked beverage.
Trademark is the 18th type among types of trademark and also a very important one.
Unconventional Trademarks
Some common trademarks are non-traditional marks – smell, taste, or gesture – that can uniquely identify a product or service.
- Example: The smell of Play-Doh is trademarked.
Unconventional Trademarks is the 19th type among types of trademark and also a very important one.
Figurative Mark
A figurative mark is a logo or picture that may have words written inside the logo but it will most likely be a trademark that has a visual form. This is one of the most popular forms of trademark.
- Example: “Starbucks” mermaid logo.
Figurative Mark is the 20th type among types of trademark and also a very important one.
Hologram Mark
As their name suggests, hologram marks are a representation of a 3D image that can be used as a trademark. These are less common but can become an ideal identifier for products.
- Example: Holographic security labels on high-end products.
Hologram Mark is the 21st type among types of trademark and also a very important one.
Series Marks
A chain mark protects a family of trademarks that are closely related and fall under the same umbrella brand.
- Example: “McDonald’s” has several trademarks for its menu items, such as McNuggets and McFlurry.
Series Marks is the 22nd type among types of trademark and also a very important one.
Shape of Goods
A trademark can be registered in the shape of the goods only if the shape itself is distinctive, enabling it to identify the product.
- Example: Toblerone chocolate bar – its shape.
Shape of Goods is the 23rd type among types of trademark and also a very important one.
Combination Marks
A combination mark is the result of a word mark and a device mark used in the same mark to form a trademark.
- Example: Adidas name and three-stripe logo.
Combination Marks is the 24th type among types of trademark and also a very important one.
Trademark Application
A trademark application refers to the process through which an application for legal protection for a trademark is filed. Here, forms and documents are submitted to the relevant authority, such as the United States Patent and Trademark Office (USPTO) or the Intellectual Property Office in India.
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What are the 4 Functions of Trademark?

Trademarks serve several key functions that help protect brands and ensure consumer trust. The four main functions of a trademark are:
Identification of Source or Origin:
The purpose of a trademark is to identify the source of a good or service so that consumers know where it comes from. This is important for maintaining brand loyalty.
Quality Assurance:
A trademark is a symbol of consistent quality. Consumers associate a particular brand with a certain level of quality, and trademarks protect that reputation.
Advertising and Branding:
A trademark is a symbol of consistent quality. Consumers associate a particular brand with a certain level of quality, and trademarks protect that reputation.
Protection of Consumer Interests:
Trademarks protect consumers from confusion or deception in the marketplace by ensuring that they purchase authentic products from the right source.
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What is 7 of the Trademark Act?

Section 7 of the Indian Trademark Act, 1999 deals with the classification of goods and services for the purpose of registration of trademarks.
It declares that goods, as well as services, should be classified into different classes for easy identification and organization of the same.
The classification adopted is the Nice Classification, which is the international system adopted by most countries for trademark registration.
If you also want to doing trademark registration then just click here to see all the procedure of registration
How Many Classes Are There in Trademark?

Trademark registration around the world is under the Nice Classification system. The classes in the Nice Classification are divided into 45 categories.
- Classes 1-34 include chemicals, machinery, food products, and many other goods.
- Classes 35-45 include services related to advertising, finance, transportation, and many others.
Each class will have a different good or service. A business has to get its goods or services registered with the class or classes of goods it wants protection through.
Is A Patent a Trademark?

No, a patent is not the same as a trademark. They are intellectual property but have different purposes because:
- A trademark is a distinctive mark, logo, word, or any symbol for the goods or services of a given entity where the main idea is branding and identification.
- A patent is issued in the name of an invention to exclude others from making, using, or selling that invention for a period of 20 years. It mainly protects innovations or new inventions.
In Conclusion
This blog post will help you understand the different types of trademarks so that you can protect your brand identity. Whether it is a word, symbol, shape, or sound, it is the way companies gain distinction from their competitors as well as manage their intellectual property. If you intend to file a trademark for your brand elements, consult a lawyer to get the appropriate type of trademark for your business needs.
Getting the right trademark can guarantee the uniqueness of any business in the market while maintaining long-term brand identity.
FAQs
Q1. How many trademarks are there?
There are millions of registered trademarks globally, classified into 45 different classes under the Nice Classification system, with each class representing different goods or services.
Q2. What is Class 5 of the Trademark Act?
Class 5 covers pharmaceuticals, veterinary products, sanitary preparations, dietary supplements, and other items related to health and hygiene.
Q3. Is Tata a name mark?
Yes, Tata is a registered name mark that represents the Tata Group, a well-known Indian multinational conglomerate.
Q4. What is trademark 9?
Class 9 in trademarks includes electronics, software, scientific instruments, and other technological products like computers and mobile devices.
Q5. What is the trademark code?
The trademark code refers to the Nice Classification code, a system of 45 classes used for the categorization of goods and services in trademark registration.
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